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Monday, 18 April 2011

Small Business get with smart Marketing

 You can’t be serious ….

 click image to expand
do I have to be in all this social media to have a successful future
business?
 
We don’t know….we just want to make business fully aware of where the modern consumer is heading.  Here are tales of retail businesses - small, medium large and public.


All realised they need to use new techmarketing to reach new customers, to keep established customers, to react to changing buying behaviour and to broaden their reach from local, to national and even global.


A photo of a cup of coffee.Case Study one- Fix Espresso using http://www.deal-2day.com.au/   offered a $2.50 coffee special on the specials website sold 150  extra coffee vouchers in one day!   Followers of deal2day get daily specials emailed to them across a wide band of retail and service offerings.  Fix proprietor, Jonathan Myerson comments “why hope for a customer to pass your door when you can attract them from around the neighbourhood with a great offer?    “Once they come in on our special, I know they will enjoy the experience and be back again.”

Case study two
Kuzzunman Leather a family owned Australian business which sells leather goods and clothing related to the motor cycle sector and also for the work wear sector. The business has enjoyed tremendous growth in the past two years by developing online sales activity across Australia and has gone from 0% of sales  online to 30% in just a few years!

The business is located on the outer edges of Perth which restricts its door sales but the owners are selling online Australia wide. They have changed the business from a local business to a national business with the use of new technology marketing!

A exposure blended photo of the Sydney Opera H...Image via WikipediaCase Study three - PutersFrom a humble beginning with a single East Sydney store, they developed a virtual department store on the web.  Every conceivable home wares product from glassware, to cutlery, linen, jewellery, house fashions, electrical goods etc is available online and many of the world’s best brands are featured. 

Prices are below those of conventional department stores and the site is highly visual and easy to buy from. A massively successful site.

 

Case Study four - Myer Ltd -  http://www.myfind.com/
Interior of a typical department store. This i...

Myer knows it needs to have an online offering, but doesn’t want to cannibalise its conventional department store sales by having its website discount the same goods.  The solution?
Myer has launched myfind.com….which is a specials related site carrying selected department store lines. But you will not find ANY MYER LOGO anywhere on the myfind site!
In a way, it is a similar strategy to the Qantas -Jetstar double prong approach

Case study five
Central Insurance Brokers www.centralins.com.au/
Perth, Western Australia (suburb)
A medium size suburban Insurance Broker in South Perth West Australian. They engaged enthusiasm to embrace social media networks, they provided "gifts" through social networks to the Community, by gifts we mean free access to intellectual property.  Their transparency characterises their culture of trust and builds essential rapport for new and existing clients.

Central Insurance Brokers of South Perth WA were quick to embrace the social media market using the span of mediums such as google Maps, google docs, buzz me, Linked in, twitter, blogs. Consequently their popularity is search engines achieves highest ranking.  Try searching Insurance Broker Perth, South Perth or WA or West Australia you will find them fast. But that's not all, when you get there you'll see they identified customer values

a bold phone number - just call, but for those that need more they display a list of transarent options: Product knowledge, Direct contact details, Photos and more

The wisdom of their marketing think tank is extensive.
  • They were fast and passionate about connecting with the customer in the virtual world but it does not end there.
  • They offer free virtual gifts - Community service Information
  • They offer free real gifts - documentation to clients is supported with value added intel
  • They invest substantially in wellness values
  • Clients receive token gifts during regular dealings
  • Staff are hosted to team building bootcamps local and overseas 
  • They focusing, like most on customer service values, but more they constantly re assess with intent to deliver value.
  • Their service is models are based on customer feedback not organisational regime
The company was founded in 1978 and it continues with their founding Director Phillip Smith and strong leadership from the Board of Directors Simon Wardman and Noel Carter.  

Wait, there’s more!  An exceptional group of Associate partners - Team Managers or Account Executives (another aspect of their success is equity participation). 

It is inarguable they are the leading suburban based General Insurance Broker in Perth West Australia. Try them at www.centralins.com.au/


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