'Insurance Business’ latest online poll asked: Does the mainstream media treats fairy the insurance brokers?The results reveal the depth of concern in how brokers are portrayed…
Overwhelmingly brokers feel that are getting a rough deal from the mainstream media, with 87% voting ‘No’ to our poll question.
This unfair treatment is likely to have a deeply detrimental effect to the broking channel considering the reach and influence of the mainstream media.
Brokers are now tasked with proactively repairing their mainstream media reputation, perhaps by directly contacting such outlets to spread the good work of brokers.
However, the problem will come in convincing a media that when it chooses to cover insurance, is almost exclusively seeking a negative angle.